P&g prestige beauty brands - en
Ouai, the prestige hair care brand founded by Jen Atkin, has been acquired by beauty heavyweight Procter & Gamble for an undisclosed sum. The brand was established in by SOS Beauty – the team behind Patrick Ta Beauty and Fable & Mane – and got Millennials and Gen Zers excited about hair care. Click a category to explore the events that made us who we are today. Serendipitous strokes of genius and passion-fueled ideas launched iconic brands and defined us as a company.
At the same time, a young employee working on at-home teeth whitening products connects with his mentor who shares a prototype of the food wrap with him. Sparked by this new idea, they cut the wrap into small strips, and apply it to their teeth. Shortly after, Crest Whitestrips is developed. A consumer explained to a Products Researcher that while she liked Mr. She opened her broom closet—full of mops, brushes, and buckets—and asked him to clean that up.
Our researchers combine our capabilities in highly absorbent non-wovens, like the ones used in Always and Pampers, with our cleaner solutions expertise, creating both the Swiffer Wet Jet and the Quick Clean category. With the addition of dryers in homes, static cling becomes a key issue. Research quickly led us to an inventor who had already figured it out, and we acquired the technology. Bounce dryer sheets are introduced as a fresh alternative to liquid fabric softeners.
Since then, Pampers has continuously advanced—moving from pins to tapes, becoming thinner and more cloth-like, and designed for babies at every stage of development. A pharmacist developed several home remedies, such as cough syrups and other liquids that he sold in his local store.
One day his infant son became ill. Unsure any of the ingestible products would be effective, he creates an externally-applied salve that releases cough-soothing vapors when heated by the body.
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Our employees have been the driving force behind our support for our environment, communities, and people—a practice that has been ingrained in our culture for over a century. Each year, we actively continue to integrate Citizenship into how we do business. The more we do that, the bigger the impact we can make with the people we serve, the communities where we live and work, and the broader world that surrounds us.
Millions of girls around the world rally to change LikeAGirl to mean amazing things. When asked in what way we can help them most, Moms respond that they'd like to see us support youth sports. The United Way—a non-profit organization that fights for health, education, and financial stability—celebrates its th Anniversary and awards us with The Spirit of America Award, their highest national honor for any corporation.
The program is launched to help families hit by natural disaster by washing, drying, and folding laundry for them. By , we cleaned more than 34, loads of laundry for families affected by disasters, including Hurricane Katrina, the San Diego wildfires, Hurricane Ike and more. In alone, the Tide Loads of Hope program washes 3, loads of laundry. An employee looks into cleaning water so moms in an African village could do laundry easier.
So instead of laundry, they bring families clean drinking water—a much more important need. International Bird Rescue begins testing all major dish soaps for cleaning and discovers that Dawn works the best. For the first time, Gillette asks women about their shaving experience, not just their shaving needs. Using our best blades, Venus incorporates rounded cartridges, anti-bacterial rubber, and in-shower ergonomics and packaging.
Consumers were dissatisfied with existing anti-dandruff shampoos. After 10 years of research, our scientists discovered Pyrithione Zinc, an ingredient that reduces dandruff. In , we launch is as our first brand in China. Our researchers collaborate with Indiana University to develop the first stable fluoride toothpaste. Crest is introduced and becomes the first toothpaste with fluoride clinically proven to fight cavities and help prevent tooth decay—the second-most prevalent disease at the time.
P&G moves in on prestige hair care with Ouai acquisition
We also start reaching out to dentists, enlisting them to help prevent oral care issues rather than just repairing them—dramatically changing the way people think about taking care of their teeth. In , the American Dental Association recognizes Crest as effective against cavities, catapulting the brands credibility. A California dentist invents Oral-B toothbrushes using soft nylon bristles, out of concern for his patients gums.
As a small entrepreneur, he sells them only to his dentist friends who in turn recommend the brand to their patients. Oral-B will grow to become one of the largest global brush brands. After almost a decade of failed work, the project is ordered to stop. But for 7 years, the lead researcher secretly works on the product in his spare time. By , he has created a game changing product which is introduced as Tide. James N.
Gamble, son of the founder, recognizes that families must have 2 different bars of soap—one for laundry and one for bathing. He creates an innovative single bar of soap that works for both purposes.